Prompt Atlas

How people actually ask AI about products and services

A map of real human prompts, not invented examples and not keyword tools. Every number here comes from 5,507,885 deduplicated prompts people really typed.

Built 05 August 2026  ·  Rocket Agency internal and client pre-sales use

5,507,885unique real prompts
6,900,514privacy-cleared rows
1,009,483commercial-intent prompts
3industry reports published
Main findings

What people use AI for

Most prompting is not commercial. Sorting that out first is what stops a share-of-voice number being quoted against the wrong denominator.

IntentPromptsShare
1General information3,513,262
2Other or unclassified1,673,464
3Commercial1,009,483
4Coding219,947
5Personal47,463
6Business shopping1,949

Commercial intent is 15.6% of cleared prompts. That is the pool worth optimising for.

Short questions and long consultations are different behaviours

Averaging these together is how you get a meaningless "average prompt length". They are two distinct modes and they need different content.

Length bandPromptsShare
11 to 5 words1,114,158
26 to 10 words1,097,700
311 to 25 words1,252,504
426 to 60 words672,110
5Over 60 words2,329,096

What this is not

These are prompt-phrasing counts from a fixed corpus. They are not search volume, not market size, not demand forecasts and not AI answer share of voice. Percentages are shares of this corpus. Small counts are labelled directional and should be verified before they drive spend.