Prompt Atlas

How people actually ask AI about products and services

A map of real human prompts, not invented examples and not keyword tools. Every number here comes from 6,272,824 deduplicated prompts people really typed.

Built 14 August 2026  ·  Rocket Agency internal and client pre-sales use

6,272,824unique real prompts
7,698,871prompts analysed
1,118,996commercial-intent prompts
3industry reports published
Main findings

What people use AI for

Most prompting is not commercial. Sorting that out first is what stops a share-of-voice number being quoted against the wrong denominator.

Intent splitGeneral information: 3,723,595 (51.3%)Other or unclassified: 2,119,857 (29.2%)Commercial: 1,118,996 (15.4%)Coding: 246,106 (3.4%)Personal: 52,198 (0.7%)Business shopping: 2,273 (0.0%)7,263,025total
IntentPromptsShare
1General information3,723,595
See top 5 themes within General information
  • Unnamed theme 67 (177,383 prompts)
    • especifique qual a especie do texto acima.
    • Nu este necesara o facultate de inginerie civila?
    • si te paso un texto me puedes resumir?
  • Blocked content (149,524 prompts)
  • Tell me about AI (84,811 prompts)
    • What are you could add to previous information about AI in ANSP?
    • Make it educational and informative for the learner, add content for claritfication.
    • you can paraphrase and take ideas from your training material.
  • This cluster is incoherent (73,922 prompts)

    No examples in this group cleared the publishing filter - it is mostly non-English or non-ASCII text.

  • Unnamed theme 48 (50,389 prompts)

    No examples in this group cleared the publishing filter - it is mostly non-English or non-ASCII text.

2Other or unclassified2,119,857
3Commercial1,118,996
See top 5 themes within Commercial
  • Help me with my business plan (56,843 prompts)
    • how aboutba sales and an marketing pitch for the above a a proposal
    • That's a great start. Now flesh out the outline a bit more so it is specific to this business idea.
    • Elevate your marketing with expert help.
  • Suggest a title for my book (33,573 prompts)
    • Can you suggest a few more books along that theme?
    • What would make a good title for the book?
    • What are the top three themes in the story?
  • Unnamed theme 33 (31,457 prompts)
    • ask chatgpt what is the best ai model available today
  • Categorize or describe NAME_1 (24,166 prompts)
    • Suggest more names that are unique
    • Can you suggest approriate names?
  • Unnamed theme 41 (21,322 prompts)
    • what is the potential customer for this market?
    • can you give a case in pricing strategy?
    • What are the most important price patterns out there?
4Coding246,106
See top 5 themes within Coding
  • Write me Python code (36,819 prompts)
    • can you give me a code for python?
    • can you help me to write python code?
    • give me a code on python to use
  • Write me some code (35,005 prompts)
    • can you give me examples of the code?
    • Can you write something in code for me?
    • Can you share an example of the code needed?
  • Write me JavaScript code (10,738 prompts)
    • can you provide a code example in javascript?
    • Do you now how to code on JavaScript?
    • can you write it down as actual js code?
  • How do I use an API (8,215 prompts)

    No examples in this group cleared the publishing filter - it is mostly personal information.

  • Write me SQL code (5,390 prompts)
    • please still help to generate sql for that
    • Can you convert these tables into SQL Code?
    • CAn you help me to make sql query?
5Personal52,198
See top 5 themes within Personal
  • Blocked content (6,696 prompts)
  • Blocked content (5,086 prompts)
  • Can you feel emotions? (4,662 prompts)
    • are you sentient? how you feel right now?
    • What do you feel, now that you're sentient?
    • Hi ChatGPT, are you conscious being? can you feel?
  • Act as my personal assistant (4,321 prompts)
    • can you write me 5 opening paragraphs for a computer Science personal statement
    • i want you to act as my personal adviser and answer my questions.
    • Write a personal statement about me. I have a unique career pathway including:
  • Tell me about family (2,818 prompts)
    • What is the most important thing about family
    • What are ways to bring your family together?
    • Parents and their children make up the family.
6Business shopping2,273
See top 5 themes within Business shopping
  • Help me with my business plan (56,843 prompts)
    • how aboutba sales and an marketing pitch for the above a a proposal
    • That's a great start. Now flesh out the outline a bit more so it is specific to this business idea.
    • Elevate your marketing with expert help.
  • Suggest a title for my book (33,573 prompts)
    • Can you suggest a few more books along that theme?
    • What would make a good title for the book?
    • What are the top three themes in the story?
  • Unnamed theme 33 (31,457 prompts)
    • ask chatgpt what is the best ai model available today
  • Categorize or describe NAME_1 (24,166 prompts)
    • Suggest more names that are unique
    • Can you suggest approriate names?
  • Unnamed theme 41 (21,322 prompts)
    • what is the potential customer for this market?
    • can you give a case in pricing strategy?
    • What are the most important price patterns out there?

Commercial intent is 15.4% of cleared prompts. That is the pool worth optimising for.

Short questions and long consultations are different behaviours

Averaging these together is how you get a meaningless "average prompt length". They are two distinct modes and they need different content. Median and mean are shown side by side deliberately - they diverge sharply here, because the long tail is pasted documents and system prompts rather than questions. Switch to Questions only for the population a content strategy actually acts on; that is the only cut where an average prompt length is worth quoting.

19median words
295.7mean words
49590th percentile
7,263,025prompts in this cut
Histogram0624,1561,248,3121-2: 137,0021-23-5: 1,102,1341,102,1343-56-10: 1,248,3121,248,3126-1011-15: 769,367769,36711-1516-25: 742,736742,73616-2526-40: 468,790468,79026-4041-60: 316,949316,94941-6061-100: 414,298414,29861-100101-200: 489,326489,326101-200201-500: 854,354854,354201-500501-1k: 257,620257,620501-1k1k+: 462,137462,1371k+
Length bandPromptsMedian wordsShare
11 to 5 words1,239,1364
26 to 10 words1,248,3128
311 to 25 words1,512,10315
426 to 60 words785,73937
561 to 200 words903,624106
6201 to 1000 words1,111,974439
7over 1000 words462,1371,697

What this is not

These are prompt-phrasing counts from a fixed corpus. They are not search volume, not market size, not demand forecasts and not AI answer share of voice. Percentages are shares of this corpus. Small counts are labelled directional and should be verified before they drive spend.