Rocket AI Search intelligence
How people research Air conditioning and climate control
Industry-level AI-search and conventional-query evidence for pre-sales, content planning and GEO strategy, taken from real human prompts.
4,734,874stored rows scanned
2,909,549exact-unique active prompts
17clean AI-chat industry matches
72clean traditional-query matches
The 50M archive, explained
49,587,737 globally deduplicated hashes exist in the wider archive. 38,853,125 are explicitly synthetic and 5,857,606 are public Q&A. They are visible for provenance, but are not used to claim how customers search.
How to read this
Evidence lanes, not one blended number
Every available lane was scanned. The report keeps AI-chat behaviour, conventional search queries, image-generation prompts and public Q&A separate, so that a useful broader view does not become a misleading claim about how people use ChatGPT.
| evidence lane | stored rows | cross source unique prompts | industry matches | clean research matches | query like matches | claim allowed |
|---|---|---|---|---|---|---|
| AI chat | 4103830 | 2278849 | 39 | 17 | 6 | LLM prompt behaviour |
| Traditional query | 564928 | 564771 | 131 | 72 | 72 | Traditional search phrasing |
| Image prompt | 62174 | 62085 | 0 | 0 | 0 | Creative prompt context only |
| Public forum | 3942 | 3942 | 0 | 0 | 0 | Adjacent public Q&A only |
Executive read
What people are using language tools for
Across the human-language lanes, brand and provider research is the largest measured cluster. The strongest evaluation signal is price or affordability, while consideration is the most common funnel stage. AI-chat and traditional-query figures are intentionally shown side by side because they answer different questions.
Brand-adjacent wording appears in 0 AI-chat matches (0.0%). This is directional prompt evidence, not branded share of voice or sentiment.
Main terms
The terms and product areas people use
| label | ai chat | traditional query | image prompt context | public forum context | human language total | percent of human language | confidence |
|---|---|---|---|---|---|---|---|
| split system | 5 | 10 | 0 | 0 | 15 | 16.85 | measured |
| air conditioner cost | 0 | 14 | 0 | 0 | 14 | 15.73 | measured |
| air conditioner price | 0 | 14 | 0 | 0 | 14 | 15.73 | measured |
| best air conditioner | 0 | 9 | 0 | 0 | 9 | 10.11 | measured |
| vrf system | 8 | 0 | 0 | 0 | 8 | 8.99 | measured |
| window air conditioner | 0 | 7 | 0 | 0 | 7 | 7.87 | measured |
| central air conditioning | 1 | 5 | 0 | 0 | 6 | 6.74 | measured |
| portable air conditioner | 3 | 1 | 0 | 0 | 4 | 4.49 | directional (low n) |
| reverse cycle split system | 4 | 0 | 0 | 0 | 4 | 4.49 | directional (low n) |
| ducted air conditioning | 0 | 3 | 0 | 0 | 3 | 3.37 | directional (low n) |
Niche breakdown
Product and service clusters
| label | ai chat | traditional query | image prompt context | public forum context | human language total | percent of human language | confidence |
|---|---|---|---|---|---|---|---|
| Brand and provider research | 0 | 40 | 0 | 0 | 40 | 44.94 | measured |
| Split system and wall units | 5 | 10 | 0 | 0 | 15 | 16.85 | measured |
| Portable and window units | 3 | 8 | 0 | 0 | 11 | 12.36 | measured |
| Commercial and multi-head systems | 8 | 2 | 0 | 0 | 10 | 11.24 | measured |
| Ducted air conditioning | 1 | 8 | 0 | 0 | 9 | 10.11 | measured |
| Installation and servicing | 0 | 5 | 0 | 0 | 5 | 5.62 | measured |
Funnel
Where research sits in the journey
| label | ai chat | traditional query | image prompt context | public forum context | human language total | percent of human language | confidence |
|---|---|---|---|---|---|---|---|
| Consideration | 3 | 69 | 0 | 0 | 72 | 80.9 | measured |
| Discovery | 11 | 0 | 0 | 0 | 11 | 12.36 | measured |
| Evaluation | 0 | 3 | 0 | 0 | 3 | 3.37 | directional (low n) |
| Support and claims | 2 | 0 | 0 | 0 | 2 | 2.25 | directional (low n) |
| Decision | 1 | 0 | 0 | 0 | 1 | 1.12 | directional (low n) |
Examples
Examples by product or service cluster
Safe, exact wording from the accepted AI-chat and traditional-query lanes. The source lane is shown beside each prompt.
Brand and provider research
| safe exact prompt | source lanes | sources | observed source records |
|---|---|---|---|
| air conditioner cost | Traditional query | grok_orcas | 1 |
| best air conditioner | Traditional query | grok_orcas | 1 |
| air conditioner price | Traditional query | grok_orcas | 1 |
| new air conditioner cost | Traditional query | grok_orcas | 1 |
| the best air conditioner | Traditional query | grok_orcas | 1 |
| 2 ton air conditioner cost | Traditional query | grok_orcas | 1 |
| air conditioner price list | Traditional query | grok_orcas | 1 |
| best air conditioner brand | Traditional query | grok_orcas | 1 |
| gree air conditioner price | Traditional query | grok_orcas | 1 |
| trane air conditioner cost | Traditional query | grok_orcas | 1 |
Split system and wall units
| safe exact prompt | source lanes | sources | observed source records |
|---|---|---|---|
| best mini split system | Traditional query | grok_orcas | 1 |
| mini split system cost | Traditional query | grok_orcas | 1 |
| cost of mini split system | Traditional query | grok_orcas | 1 |
| ac units split system price | Traditional query | grok_orcas | 1 |
| best rated mini split system | Traditional query | grok_orcas | 1 |
| best mini split system reviews | Traditional query | grok_orcas | 1 |
| split system installation cost | Traditional query | grok_orcas | 1 |
| cost to install mini split system | Traditional query | grok_orcas | 1 |
| cost of mini split system installed | Traditional query | grok_orcas | 1 |
| cost to install split system air conditioners | Traditional query | grok_orcas | 1 |
Portable and window units
| safe exact prompt | source lanes | sources | observed source records |
|---|---|---|---|
| best window air conditioner | Traditional query | grok_orcas | 1 |
| best portable air conditioner | Traditional query | grok_orcas | 1 |
| best window air conditioner 2018 | Traditional query | grok_orcas | 1 |
| best quiet window air conditioner | Traditional query | grok_orcas | 1 |
| best window air conditioner reviews | Traditional query | grok_orcas | 1 |
| best 8000 btu window air conditioner | Traditional query | grok_orcas | 1 |
| best 10000 btu window air conditioner | Traditional query | grok_orcas | 1 |
| best 12000 btu window air conditioner | Traditional query | grok_orcas | 1 |
Commercial and multi-head systems
| safe exact prompt | source lanes | sources | observed source records |
|---|---|---|---|
| if a lca (life cycle assessment) study of vrf system against multi-chiller plant for commercial buildings would be done, what would be the goal and scope of the study | AI chat | wildchat_1m, wildchat_4_8m | 2 |
| commercial hvac cost calculator | Traditional query | grok_orcas | 1 |
| commercial air conditioning cost calculator | Traditional query | grok_orcas | 1 |
Ducted air conditioning
| safe exact prompt | source lanes | sources | observed source records |
|---|---|---|---|
| ducted air conditioning cost | Traditional query | grok_orcas | 1 |
| central air conditioning cost | Traditional query | grok_orcas | 1 |
| cost of central air conditioning | Traditional query | grok_orcas | 1 |
| best central air conditioning units | Traditional query | grok_orcas | 1 |
| best ducted air conditioning system | Traditional query | grok_orcas | 1 |
| best ducted air conditioning australia | Traditional query | grok_orcas | 1 |
| cost to install central air conditioning | Traditional query | grok_orcas | 1 |
| cost of central air conditioning installed | Traditional query | grok_orcas | 1 |
Examples
Examples by funnel stage
Safe, exact wording from the accepted AI-chat and traditional-query lanes. The source lane is shown beside each prompt.
Consideration
| safe exact prompt | source lanes | sources | observed source records |
|---|---|---|---|
| air conditioner cost | Traditional query | grok_orcas | 1 |
| best air conditioner | Traditional query | grok_orcas | 1 |
| air conditioner price | Traditional query | grok_orcas | 1 |
| best mini split system | Traditional query | grok_orcas | 1 |
| mini split system cost | Traditional query | grok_orcas | 1 |
| new air conditioner cost | Traditional query | grok_orcas | 1 |
| the best air conditioner | Traditional query | grok_orcas | 1 |
| cost of mini split system | Traditional query | grok_orcas | 1 |
| 2 ton air conditioner cost | Traditional query | grok_orcas | 1 |
| air conditioner price list | Traditional query | grok_orcas | 1 |
Discovery
| safe exact prompt | source lanes | sources | observed source records |
|---|---|---|---|
| if a lca (life cycle assessment) study of vrf system against multi-chiller plant for commercial buildings would be done, what would be the goal and scope of the study | AI chat | wildchat_1m, wildchat_4_8m | 2 |
Evaluation
| safe exact prompt | source lanes | sources | observed source records |
|---|---|---|---|
| best mini split system reviews | Traditional query | grok_orcas | 1 |
| best window air conditioner reviews | Traditional query | grok_orcas | 1 |
| air conditioner brand comparison chart | Traditional query | grok_orcas | 1 |
Support and claims
No publishable evidence met the threshold.
Decision
No publishable evidence met the threshold.
Commercial behaviour
How people evaluate options
| label | ai chat | traditional query | image prompt context | public forum context | human language total | percent of human language | confidence |
|---|---|---|---|---|---|---|---|
| Price or affordability | 6 | 47 | 0 | 0 | 53 | 59.55 | measured |
| Purchase or application | 6 | 5 | 0 | 0 | 11 | 12.36 | measured |
| Features or suitability | 3 | 1 | 0 | 0 | 4 | 4.49 | directional (low n) |
| Reviews or trust | 4 | 0 | 0 | 0 | 4 | 4.49 | directional (low n) |
| Comparison or alternatives | 1 | 2 | 0 | 0 | 3 | 3.37 | directional (low n) |
Persona and situation
Context that changes the answer
| label | ai chat | traditional query | image prompt context | public forum context | human language total | percent of human language | confidence |
|---|---|---|---|---|---|---|---|
| Small business and commercial fitout | 2 | 0 | 0 | 0 | 2 | 2.25 | directional (low n) |
Examples
Examples of commercial behaviour
Safe, exact wording from the accepted AI-chat and traditional-query lanes. The source lane is shown beside each prompt.
Price or affordability
| safe exact prompt | source lanes | sources | observed source records |
|---|---|---|---|
| air conditioner cost | Traditional query | grok_orcas | 1 |
| air conditioner price | Traditional query | grok_orcas | 1 |
| mini split system cost | Traditional query | grok_orcas | 1 |
| new air conditioner cost | Traditional query | grok_orcas | 1 |
| cost of mini split system | Traditional query | grok_orcas | 1 |
| 2 ton air conditioner cost | Traditional query | grok_orcas | 1 |
| air conditioner price list | Traditional query | grok_orcas | 1 |
| gree air conditioner price | Traditional query | grok_orcas | 1 |
| trane air conditioner cost | Traditional query | grok_orcas | 1 |
| 2 ton air conditioner price | Traditional query | grok_orcas | 1 |
Purchase or application
| safe exact prompt | source lanes | sources | observed source records |
|---|---|---|---|
| split system installation cost | Traditional query | grok_orcas | 1 |
| air conditioner installation cost | Traditional query | grok_orcas | 1 |
| cost to install mini split system | Traditional query | grok_orcas | 1 |
| cost to install central air conditioning | Traditional query | grok_orcas | 1 |
| cost to install split system air conditioners | Traditional query | grok_orcas | 1 |
Features or suitability
| safe exact prompt | source lanes | sources | observed source records |
|---|---|---|---|
| best quiet window air conditioner | Traditional query | grok_orcas | 1 |
Reviews or trust
No publishable evidence met the threshold.
Comparison or alternatives
| safe exact prompt | source lanes | sources | observed source records |
|---|---|---|---|
| mitsubishi air conditioner price | Traditional query | grok_orcas | 1 |
| air conditioner brand comparison chart | Traditional query | grok_orcas | 1 |
Examples
Examples by persona and situation
Safe, exact wording from the accepted AI-chat and traditional-query lanes. The source lane is shown beside each prompt.
Small business and commercial fitout
No publishable evidence met the threshold.
Prompt length
Direct prompts and long consultations are different
Earlier versions blended all prompt lengths, which made the average meaningless. This report separates short, direct question-style prompts from long consultations or pasted context.
| slice | records | average words | median words | p25 words | p75 words | p90 words |
|---|---|---|---|---|---|---|
| Direct prompts, up to 40 words | 78 | 6.5 | 5 | 4 | 5 | 7 |
| Long consultations, over 40 words | 11 | 428.7 | 141 | 75 | 301 | 301 |
Observed phrasing
Prompt patterns and real safe examples
The left-hand phrase is a rule-derived summary. The examples are exact, short, non-personal prompts from the accepted human-language lanes.
| label | ai chat | traditional query | image prompt context | public forum context | human language total | percent of human language | confidence |
|---|---|---|---|---|---|---|---|
| how much does [product] cost for [context] | 4 | 47 | 0 | 0 | 51 | 57.3 | measured |
| best [product] for [persona/use case] | 0 | 24 | 0 | 0 | 24 | 26.97 | measured |
| how does [product] work for [context] | 11 | 1 | 0 | 0 | 12 | 13.48 | measured |
| is [provider/product] trusted or well reviewed | 2 | 0 | 0 | 0 | 2 | 2.25 | directional (low n) |
Examples
Examples behind the prompt patterns
Safe, exact wording from the accepted AI-chat and traditional-query lanes. The source lane is shown beside each prompt.
how much does [product] cost for [context]
| safe exact prompt | source lanes | sources | observed source records |
|---|---|---|---|
| air conditioner cost | Traditional query | grok_orcas | 1 |
| air conditioner price | Traditional query | grok_orcas | 1 |
| mini split system cost | Traditional query | grok_orcas | 1 |
| new air conditioner cost | Traditional query | grok_orcas | 1 |
| cost of mini split system | Traditional query | grok_orcas | 1 |
| 2 ton air conditioner cost | Traditional query | grok_orcas | 1 |
| air conditioner price list | Traditional query | grok_orcas | 1 |
| gree air conditioner price | Traditional query | grok_orcas | 1 |
| trane air conditioner cost | Traditional query | grok_orcas | 1 |
| 2 ton air conditioner price | Traditional query | grok_orcas | 1 |
best [product] for [persona/use case]
| safe exact prompt | source lanes | sources | observed source records |
|---|---|---|---|
| best air conditioner | Traditional query | grok_orcas | 1 |
| best mini split system | Traditional query | grok_orcas | 1 |
| the best air conditioner | Traditional query | grok_orcas | 1 |
| best air conditioner brand | Traditional query | grok_orcas | 1 |
| best air conditioner brands | Traditional query | grok_orcas | 1 |
| best window air conditioner | Traditional query | grok_orcas | 1 |
| best air conditioner filters | Traditional query | grok_orcas | 1 |
| best rated mini split system | Traditional query | grok_orcas | 1 |
| best air conditioning company | Traditional query | grok_orcas | 1 |
| best portable air conditioner | Traditional query | grok_orcas | 1 |
how does [product] work for [context]
| safe exact prompt | source lanes | sources | observed source records |
|---|---|---|---|
| if a lca (life cycle assessment) study of vrf system against multi-chiller plant for commercial buildings would be done, what would be the goal and scope of the study | AI chat | wildchat_1m, wildchat_4_8m | 2 |
| air conditioner brand comparison chart | Traditional query | grok_orcas | 1 |
is [provider/product] trusted or well reviewed
No publishable evidence met the threshold.
Australian signals
Australian-specific evidence
Only full, unambiguous country and city names are counted. State abbreviations are deliberately excluded. Small counts are directional, not a local market-size claim.
| location | count | percent of human language |
|---|---|---|
| Australia | 1 | 1.12 |
Safe Australian wording
| safe exact prompt | source lanes | sources | observed source records |
|---|---|---|---|
| best ducted air conditioning australia | Traditional query | grok_orcas | 1 |
Prompt guide
Answer patterns to target
Use these patterns as answer-design and page-brief targets. Replace [product], [provider], [context] and [persona] with the client's verified offer and terminology.
| prompt guide | human language evidence |
|---|---|
| how much does [product] cost for [context] | 51 |
| best [product] for [persona/use case] | 24 |
| how does [product] work for [context] | 12 |
| is [provider/product] trusted or well reviewed | 2 |
What to build
Recommended content and conversion assets
The priority build list
Ranked by weight of human-language evidence in this corpus. Rows marked directional (low n) are early signals, not measured demand.
| priority | industry cluster | human language evidence | confidence | recommended build |
|---|---|---|---|---|
| 1 | Brand and provider research | 40 | measured | Create a dedicated brand and provider research hub with price or affordability guidance and a clear next step. |
| 2 | Split system and wall units | 15 | measured | Create a dedicated split system and wall units hub with price or affordability guidance and a clear next step. |
| 3 | Portable and window units | 11 | measured | Create a dedicated portable and window units hub with features or suitability guidance and a clear next step. |
| 4 | Commercial and multi-head systems | 10 | measured | Create a dedicated commercial and multi-head systems hub with price or affordability guidance and a clear next step. |
| 5 | Ducted air conditioning | 9 | measured | Create a dedicated ducted air conditioning hub with price or affordability guidance and a clear next step. |
- Use a product hub that separates split system, ducted, portable and commercial systems rather than treating air conditioning as one generic category.
- Build decision-support pages around price, sizing (kW/room size), energy rating and running cost, since these are the strongest observed evaluation behaviours.
- Create brand-comparison content (Daikin vs Mitsubishi vs Fujitsu etc.) only where the evidence is current and criteria are transparent.
- Use persona pages for homeowner-replacement, new-build/renovation and small-business-fitout contexts where the accepted prompt sample supports them.
- Add search-volume, CPC and live AI-answer validation before allocating media or forecasting opportunity.
Safe exact prompts
Top safe query-style wording
Ranked by the number of accepted source lanes and source records in this corpus, not external search volume. Personal, URL, credential and content-generation prompts are removed.
| safe exact prompt | source lanes | sources | observed source records |
|---|---|---|---|
| if a lca (life cycle assessment) study of vrf system against multi-chiller plant for commercial buildings would be done, what would be the goal and scope of the study | AI chat | wildchat_1m, wildchat_4_8m | 2 |
| air conditioner cost | Traditional query | grok_orcas | 1 |
| best air conditioner | Traditional query | grok_orcas | 1 |
| air conditioner price | Traditional query | grok_orcas | 1 |
| best mini split system | Traditional query | grok_orcas | 1 |
| mini split system cost | Traditional query | grok_orcas | 1 |
| new air conditioner cost | Traditional query | grok_orcas | 1 |
| the best air conditioner | Traditional query | grok_orcas | 1 |
| cost of mini split system | Traditional query | grok_orcas | 1 |
| 2 ton air conditioner cost | Traditional query | grok_orcas | 1 |
| air conditioner price list | Traditional query | grok_orcas | 1 |
| best air conditioner brand | Traditional query | grok_orcas | 1 |
| gree air conditioner price | Traditional query | grok_orcas | 1 |
| trane air conditioner cost | Traditional query | grok_orcas | 1 |
| 2 ton air conditioner price | Traditional query | grok_orcas | 1 |
| 3 ton air conditioner price | Traditional query | grok_orcas | 1 |
| 4 ton air conditioner price | Traditional query | grok_orcas | 1 |
| 5 ton air conditioner price | Traditional query | grok_orcas | 1 |
| ac units split system price | Traditional query | grok_orcas | 1 |
| best air conditioner brands | Traditional query | grok_orcas | 1 |
| best window air conditioner | Traditional query | grok_orcas | 1 |
| lennox air conditioner cost | Traditional query | grok_orcas | 1 |
| split air conditioner price | Traditional query | grok_orcas | 1 |
| 2.5 ton air conditioner cost | Traditional query | grok_orcas | 1 |
| 3.5 ton air conditioner cost | Traditional query | grok_orcas | 1 |
| best air conditioner filters | Traditional query | grok_orcas | 1 |
| best rated mini split system | Traditional query | grok_orcas | 1 |
| central air conditioner cost | Traditional query | grok_orcas | 1 |
| ducted air conditioning cost | Traditional query | grok_orcas | 1 |
| best air conditioning company | Traditional query | grok_orcas | 1 |
| best portable air conditioner | Traditional query | grok_orcas | 1 |
| central air conditioner price | Traditional query | grok_orcas | 1 |
| central air conditioning cost | Traditional query | grok_orcas | 1 |
| new home air conditioner cost | Traditional query | grok_orcas | 1 |
| air conditioner price in india | Traditional query | grok_orcas | 1 |
| best mini split system reviews | Traditional query | grok_orcas | 1 |
| split system installation cost | Traditional query | grok_orcas | 1 |
| best air conditioner heat pumps | Traditional query | grok_orcas | 1 |
| car air conditioner repair cost | Traditional query | grok_orcas | 1 |
| commercial hvac cost calculator | Traditional query | grok_orcas | 1 |
| the best air conditioner brands | Traditional query | grok_orcas | 1 |
| air conditioner maintenance cost | Traditional query | grok_orcas | 1 |
| best window air conditioner 2018 | Traditional query | grok_orcas | 1 |
| cost of central air conditioning | Traditional query | grok_orcas | 1 |
| how much do air conditioner cost | Traditional query | grok_orcas | 1 |
| mitsubishi air conditioner price | Traditional query | grok_orcas | 1 |
| new central air conditioner cost | Traditional query | grok_orcas | 1 |
| rheem air conditioner price list | Traditional query | grok_orcas | 1 |
| what is the best air conditioner | Traditional query | grok_orcas | 1 |
| air conditioner installation cost | Traditional query | grok_orcas | 1 |
Method and limitations
What this report does and does not prove
The active classified corpus contains 4,734,874 stored rows and 2,909,549 exact-unique prompts. It does not contain six million provenance-cleared LLM questions, and the wider 50M archive is not a customer-behaviour dataset. Counts show evidence within these sources, not Google search volume, demand forecasts, market size, AI-answer share of voice or conversion potential. Add external SV/CPC, live model-answer sampling and compliance review before prioritising spend.